When grower groups are working to build local awareness of emerging trends in technology and data use, that’s something we’re keen to support — at Platfarm we believe in the value of community and connections, and that’s not just talk.
Lately we’ve been working with one of our favourite grower groups, Langhorne Creek, on their Resourcing Growers for the Future Project, which has focused on how aerial imagery can be useful to growers and offer them value. Platfarm’s wonderful designer Ben Eblen and our Co-Founder Oli worked with Lian Jaensch and the Langhorne Creek team, resulting in Ben producing gorgeous artwork that really helps make it easier to see the uses of aerial imagery. Ben has a real skill for breaking down technical concepts into something fun and informative, and he has created portraits of local characters, too — there might be somebody you know!
The Resourcing Growers for the Future Project drew out six main ways aerial imagery can be used, and summarises them in this article: Making Practical Use of Imagery.
Here’s a sneak peek at the six themes — but we recommend clicking through to the article for more detail and to see Ben’s wonderful illustrations!
- to identify a vineyard’s average areas
- to highlight areas of significant variability
- to identify the areas of vineyards that are really struggling
- to highlight irrigation issues
- to inform their in-season decision making
- to identify areas of the vineyard to target wines for vintage
Have you used aerial imagery in the past? Are you using it now? Planning to use it in the future? We’d love to know, so we will be putting out some surveys soon — please take part.
Langhorne Creek will be sharing insights from the Resourcing Growers for the Future Project on social media over the coming weeks, so if you see them please like, comment, and share!
Post 1 – accessing imagery and a survey
Please take a look and share!